Home Business World Ezine
August 2005 issue
www.home-biz-world.com

Contents

  1. Introduction
  2. Fr33bies
  3. Marketing and Tech Tips
  4. Business Programs
  5. Paid Email/Survey/Surf

Introduction

A big welcome to all new subscribers. I hope you enjoy my home business tips and feedback. And don't forget to visit the Private Members site to see if there are any new freebies there. The latest password will be in emails I send you, so keep me whitelisted.

Fr33bies

Brad Callen is a true search engine optimisation expert. He has a team of talented programmers working hard to ensure his products and information stay leading edge. So when he puts together an ebook entitled "Search Engine Optimisation made easy", it's going to have a lot of content, and easy-to-understand illustrations. This ebook is now available in the members area.

Jimmy Brown is one of the most successful internet marketers, and presents methodical methods to success in the ebook "How to Make Six Figures Online". Available now in the members area.

I've been reading quite a few books about the mind-powers behind getting rich. "How to Develop a Millionaire Mind" by T Harv Eker is in the members area.

You may also wish to download the free book The Science of Getting Rich, by Wallace D Wattles. Make sure you read it to the end to understand the practical implementation.

Marketing and Tech Tips

The Dowser is a new keyword research tool that pulls together all the facets of keyword research - generating keywords, determining volume, competition, calculating KEI, studying PPC bids and more. There is a free version you can download to get a taste for it.

It has already proved its value to me in determining what phrase I should target for a new page I was building. Whether to go for "money and women" or "financial health" or "financial attitude" or "healthy finances"was resolved by the research I did with The Dowser. Yes, the information was available from several different sources, but The Dowser helps by bringing it all together in one place, plus having many advanced import/export features.

The creators of the Dowser even suggest that upgraded purchasers sell themselves as Keyword Researchers. There are membership sites out there that do that for a monthly fee. So go ahead, trial the free version, and if you'd like to compare it to the output from the paid version, I'm happy to do more research for you, for a small fee, of course.

It has been interesting seeing how Free Marketing Techniques have changed over the years. Not many people still recommend safelists, startpages and banners as the best free marketing methods. These days, all the "gurus" point to search engines, articles, InstantBuzz, ListDotCom as the best free traffic generators. InstantBuzz is by invitation only, so if you're not a member yet, drop me a line.

The most recent useful skill I learnt, was how to use PHP menus. In the past, all my sites were straight HTML, which meant when I wanted to add a new item to the menu, I had to manually update every page of the site. Very time-consuming.

With PHP (or say ASP), each file ends in .php instead of .htm, and you can have "server-side includes". Which just means stick the menu into a separate file, which is included by the browser. The rest is normal HTML. So as my flower site was woefully underperforming, I rewrote it using PHP, and checked all the links, and added Adsense and a few more content pages. And I'm happy to say that it went from zero sales in June, to 9 sales last month, plus daily Adsense earnings. Definitely worthwhile doing. Now I just have to use SEOElite to move it up the rankings at Google for even higher earnings.

If you notice all the greatly-hyped massive earnings quoted by people from Google's Adsense programs, you'll notice that many of them are from virtual spam sites. The sites are software-generated, pulling articles and RSS feeds from information banks, plastered with Adsense, and usually with little original content. Then people blog and ping their way onto Yahoo. The average searcher finds these sites, and because of the crap content, ends up clicking an Adsense ad to get what they really want, earning money for the webmaster.

But occasionally Yahoo notices crap sites, and thankfully drops them.

My womens health site Womens Health and Fitness appears to be a casualty of this. Despite being lovingly handcrafted and thoroughly researched, possibly the use of RSS Feeds and Adsense triggered something, and Yahoo dropped all pages except the index page. And possibly it was because I didn't have enough external links on the content pages. Whatever the reason, it did impact my earnings. So I'm currently investigating the best way to get back onto Yahoo for free.

Business Programs

The Internet Marketing Centre's Insider Secrets to Marketing Your Business on the Internet finally arrived, and it is a serious package, with giant manuals and CDs. Although I will warn fellow Aussies that by the time you add postage and import duty, it ends up a little costly. But if you are determined to become successful online, then I do recommend it. It provides a whole approach to marketing, focussing on how to make the MOST of your business, through comprehensive use of autoresponders, affiliate programs, customer focus, and should stop you leaving gaping holes in your business for money to slip through. I did enjoy the Ultimate Seminar Series that came. Watching videos reinforced the more important messages, and is always easier than ploughing through thick manuals. Together they were excellent.

Well, I tried Affiliate Classroom. The main reasons I joined, were for advanced techniques on affiliate marketing, and for detailed help through the forums. But although it did provide a lot of information, it didn't have the particular answers or support I was after, so I stopped. I found I was getting more value from other forums, such as the one at SEOElite, and my old favourite, webproworld.com. If you are a beginning it would be excellent. But as an intermediate member, I was hoping to meet a few more experts.

But I do have to say the AffiliateClassroom monthly magazine was very impressive. The link here says to feel free to pass the URL around, so I do recommend reading this. Very solid content.

Paid Email/Survey/Surf

I joined two new programs this month, in response to their ranking on the most recent popularity poll, which included good paying programs.

GainPay, which seems to have lots of search emails. and

PolarPtr, which has lots of shared emails, but I guess that's what you've got to do to ensure emails are actually cash, and not just points.